Gina Samuels recently presented at the AIME Ideas Academy, presented by Spice Magazine held at the Melbourne Convention and Exhibition Centre on February 11, 2025, This session was one of the highlights of the Asia Pacific Incentives and Meetings Event (AIME), drawing event professionals eager to learn from industry leaders.
Gina’s session, “Budget Beaters: Getting Maximum Bang for Your Buck,” featured an engaging discussion alongside Tamara Cook, founder and events director of Known Associates. Packed with real-world insights, practical strategies, and some good-natured laughs, the session brought together two industry experts who shared the kind of tried-and-true budgeting wisdom that only comes from years of hands-on experience.
Highlights from Gina’s Session
Gina highlighted the importance of aligning event strategies with specific client objectives rather than focusing solely on financial outcomes. Understanding what the client wants from the event allows for a more tailored approach, guiding decisions across all aspects of event planning.
Venue Selection & Cost Negotiation:
Gina stressed the value of maintaining strong relationships with venues, allowing event managers to identify cost-saving opportunities and negotiate better deals. She also recommended exploring lower-star venues that can offer competitive rates and solid value without compromising quality.
Leveraging AI & Data for Better Planning:
By incorporating AI tools, event planners can analyse event data to gain insights into budgeting and future planning. Gina emphasised using historical data to spot trends in attendee behavior, making future budgeting decisions more informed and cost-effective.
Audio-Visual & Sponsorship Management:
Gina advocated for prioritising high-quality AV teams, noting that investing in top-tier AV ensures seamless presentations and positive experiences. For sponsorships, she recommended creating manageable, financially viable prospectuses to ensure successful partnerships and event outcomes.
Establishing Credibility as Event Experts:
Position yourself as the expert in event management to gain client trust and make informed decisions.
“We are the experts, we are the surgeons of events and we know what we’re doing because we’re really good at it. The key is to have a really good relationship with our clients and suppliers and that they trust us”
Making Every Dollar Count
Gina’s session wasn’t just about numbers—it was about mindset. Through her expert insights, humor, and relatable experiences, she showed that budget-conscious event planning doesn’t mean sacrificing quality. Instead, it’s about making every dollar work smarter and creating meaningful, high-impact experiences that resonate with attendees.
At The Production House Events, we are constantly inspired by Gina’s leadership and expertise. Her dedication to smart, strategic event planning continues to set the standard in the industry.
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